Backlinks are links from other websites to yours. These backlinks always formed the basis of Google’s algorithm (SEO) because they were seen as recommendations. When Google first came into being, the basis of the rating system for showing search results was based on how many backlinks a site had. Google found that if a lot of sites link to a particular website, that website should have a high value and thus it is placed high in the search results. Each link was seen as a ‘vote’ for your website. These voices (backlinks) together determined your ‘website popularity’ and to measure this popularity of your website Larry Page called the so-called PageRank in life. This is a kind of rating of 0-10 for your website, which is only determined by the number and value of inbound links.
Terms in link building
Pagerank (PR) can be seen as a popularity rating from 0 to 10 that Google assigns to individual web pages. The higher the PageRank of a particular page, the higher Google catches it. Web pages can pass PageRank by placing links, making the receiving page more powerful. The page is leaking ‘link juice’.
The No Follow attribute was created to prevent spam. No follow links do not pass PR to the other site, and by including the no follow attribute at a link, the webmaster says: Google, I am not responsible for this link, so do not follow him. It reduces the chance that someone places such a link because he is not followed anyway. ‘Regular’ Do Follow Links neatly pass their PR to other sites. If you link to another website, you can make these links by default no follow (the fastest this goes with a plugin), and that’s how the PageRank value stays on your site. On the other hand, a good link deserves a ‘vote’, and the chance that the other webmaster will notice your quality link is quite big. You express your appreciation in this way, and you play in the spotlight with the other person.
As a webmaster, you want links to your site, but then Google has to follow them. So you need do follow links, preferably from web pages with a high PR and few outbound links. Some webmasters have their website or weblog Do Follow. Google follows the links in the text and comments neatly. It generates a lot of reactions and visitors, and perhaps potential customers are among the ‘left-wing’. Finally, you earn money from people, not from search engines. If you let your site do follow, then moderating is essential.
Are no follow links still worthwhile?
Although Google does not follow them, readers may do that, and that will give you visitors. Also, Google looks at the diversity of your links. Backlinks with only the same anchor text or links that are only do follow are not credible.
What is a qualitative backlink now? For that you have to take into account some things:
If the site that links to you has nothing to do with yours, then Google does not find the link relevant and will therefore not yield much. For example, A link from a website about entrepreneurship to a website with marketing information is relevant and thus of added value. A website about gardening with a link to a website about marketing is irrelevant and will, therefore, contribute less to your ranking. Building a natural link profile ensures that you will not be penalized algorithmically or manually by Google due to backlink practices. A natural link profile means that links come from all sorts of different websites and refer to all sorts of different pages and articles on your website. Below you can see an example of such a natural link profile
Google wants to know what a link to another website represents. Therefore a piece of text that is linked is qualitatively better than naming a domain name. Ensure that links from other websites do not all use the same anchor text. Previously it was good to make your main search terms clickable to your website. However, since Google’s Penguin update, anchor text over-optimization is being penalized. Here too, you now want to have a natural profile of incoming clickable texts. Below is the distribution:
Natural anchor text profile
You can compare a title attribute with an alt tag with a picture. It is the title of the link. When you hang your mouse over a link, it appears. This title, as it were, shows the title of the underlying page and contributes to your findability on that word combination.
This is an essential one; Google also looks at the reputation of the webpage (not the website) with a link backlink. If I get a backlink from a page on a website that does not have a strong reputation at all, it will not have any impact either. For example Twitter.com has a PageRank of 9, which is exceptionally high. Now you may also understand that when you point all your backlinks to your homepage, your homepage will also be the page that becomes the strongest on your website. If you have a blog then this is fine, your new blog posts are always on the homepage and immediately take a strong position. However, if you want to score specific search terms with particular articles, make sure that you have specific backlinks for those articles.
How do you get backlinks?
There are many different ways to get backlinks. Below we discuss the most critical and most common, and we advise you to use or not to use the link building technique.
To start your “link building,” you can log on to some start pages. Nowadays, this tactic is less potent than before. Because a homepage reports less value to each link, the more links there are on the page, some home pages are not very valuable. Also, try to pay attention to relevance by choosing a home page that is as close as possible to the subject of your website. You can even start a start page yourself, for example, one of the previously mentioned start pages. If you visit it, you will automatically see a button that allows you to start your page yourself. You can fill these yourself with links though you will have to comply with the guidelines.
Another method to get backlinks is article marketing. Article marketing is a form of link building where you have your articles published on as many places on the internet as possible, with a link or canonical URL to your website. Through these articles, you get visitors by adding a link to your website under each article, or by making a few words in your text clickable to your website. This way you have an extra channel for visitors, but at the same time, you also work on the backlinks of your website. There are several places on the internet where you can place articles. Other users of Article Site may then take over these articles again and place them on their website if they have a shortage of content. Of course, they also take over your link. Note that you also do not use this link building method excessively, because that will make your backlink profile (as discussed earlier) unnatural.
Press releases work very well for your publicity but also for getting backlinks. You can fill a press release with links to your website (in moderation). Because you do this yourself, you also have the quality of your backlinks (anchoring text, title attribute) in your own hands. Just try to link to your website in an unforced way and also link to other valuable websites, so that your press release does not come across as spam. Your press release must be constructed in such a way that you would like thousands of people to read it because that is, of course, the intention!
The advantage of press releases is that these messages are sometimes forwarded to other news sites, and you automatically get more backlinks. These are some sites that you can use to post press releases on the internet
A third possibility is to become a guest blogger on someone else’s website. You can then post your blog posts with a link to your website. Many website owners need good inspiring writers to supplement their weblogs because they simply do not have the discipline or inspiration to do that themselves. Through other people’s blog, you also reach a whole new target group, and you can also work on the brand awareness of your website and of you as an author. One way to find out which blogs are all within your niche is to use Google Blog search. Enter a keyword to which you would like to write on someone else’s website, visit the websites you find and contact the owners of these websites. Another way is to search via Twitter Search for people who blog about the same topics as you. Retweet and favorite a tweet from this person and send him or her a message in a relaxed tone. In this way, the first contact has already been made or has this person seen your name before. Then contact him or her by e-mail to post the blog post.
Google has already indicated a while back also to look more to social media when it comes to search engine optimization. This means that links from social media will also get more and more impact. By processing social media on your website, you can significantly increase the number of links from for example Twitter, Face book, LinkedIn and Google+. That is why we would appreciate it if you would like to share this article via one with the social media buttons.
You can quickly check your backlinks via a good “backlink checker”, you have very simple for this, but also advanced tools and almost all of them give different results. You can get a first impression of whoever links to you with every checker. An example of this is the OpenSiteExplorer tool from Moz. For other alternatives you can simply click on “backlink checker”, and you’ll find something. Through backlink checkers, you can also check the backlinks of your competitors and thus see where they get their links from (and try to get a link here!).
- Internal links versus backlinks
Just a short moment the difference between internal links and backlinks:
Internal links are links that point from your website to other places within that website. Because they are on your own, they have less value. Of course, Google does not have as much confidence in your objectivity towards your website that they get the same value as backlinks. They do work the same as a type of recommendation. When you link from page A to page B page, A gives a kind of guidance to page B. The anchoring text is also essential for internal links. For example, do you score on a particular keyword phrase on the first page but not in the first place in Google? Then try to include an internal link to that article for a while in the new articles you post. Then make that keyword combination clickable. You will see that this affects your ranking in Google.