7 Best Web Designing Strategies for Mergers and Acquisitions
7 Best Web Designing Strategies for Mergers and Acquisitions
When you open a website, the first thing you get to see is the interface. The interface is something that usually works on the front-end and is the main area where a lot of people lose interest in. If the user interface of a certain website is not good, you decide to hop off the site. The main reason why this happens is because companies do not really invest a lot of money in just creating the interface that is user friendly. User adoption is a rising issue when it comes to the dynamic outlook that websites should have.
User adoption is something which still falls in the bucket of ‘neglected things’ list, where in you get to use the website easily, get the information or content you are looking for and hop off without wasting time. What if, the website doesn’t offer you a great outlook and gives you just rough basic version and gets on your nerves? This way, you will hop off really quick without even understanding what the website was trying to tell you.
Web designing and developing of the same is a very important thing in this current running world. Web designing once just meant designing a basic skeleton of what looked like a website and then running it forth for all functions. The web designing took shape at years after 2005 and is what you see now- the dynamic view.
Here are ways in which you can consolidate websites to one and develop the same to get more traffic on to the website and then to your organization:
1. The re-branding is actually a task:
The rebranding here is with respect to the merger and the acquisition that just took place. People know your firm’s name and website as some other organization altogether. To make people aware of the merging up or acquisition, it takes people to first acknowledge the news. Rebranding starts with first de-branding the two names that used to exist and then make it as one.
Recreating a new website might even sound as a feasible option but it is not if you actually take in consideration the amount of money a new website needs. The only way is to redirect the crowd to the new website from the old website. The redirecting takes comparatively lesser resources from your end, and ends up making people aware that there has been some movement with the two brands.
This can be done in creative ways. Get hold of the marketing teams and ask them to come up with a creative slogan that would tell the traffic out there about the new movement and advancement. This way, the rebranding does sound interesting and costs you lesser amount of resources to make it happen.
2. Social media is indeed a sharp tool:
Social media and all the networking sites out there are of real help and also help you get hold of the audience you are looking for. The networking sites will need a different type of marketing and strategies to be followed. All the top acquisitions and mergers out there saw the increase in their traffic because they were able to rightly market out there brand and rebranding via the social media networks.
There are about multiple networking sites, all about the same lines. But the ways in which you market are different- some have video marketing, some have image marketing and some just work via the captions that are put up. But make sure you redirect all the links from these social media networking sites, out to the website. There has to be one website and all your links and traffic should be diverted toward the same.
3. The two brands should meet halfway, in terms of web based content:
The web based content that goes about the website, now which is new, must always meet halfway with the two brands’ expectations. The old website might as well have an e-commerce site and the other brand might be a normal dynamic website; now what can be done here is that the two brands need to come halfway so that both the purposes of the organizations are met with.
The search engine should be optimized with respect to the content and how to cultivate more of traffic on to the website. It all begins with searching demographic keywords first; the content should be relative to both the organizations and then move ahead posting the same.
4. The content should relate to both the brands:
Brands are not just about being restricted to the geography, the demographic parameters or even the traffic; the brands can be about just anything and we will still not figure out the driving force. Hence, it is important that the content that goes about on the website should relate to both the brands in consideration. It can be a merger or an acquisition and the content can be just about the main driving brand- which forms a wrong brand image. It is now more about how two different brands have come together to establish one entity. The content that goes online should be in complete alignment to the SEO wants and needs, the ads that are posted and many other factors of the same.
Content is the main thing that attracts the traffic on to the website, the rest of the parameters are add-on to what the content speaks. The content should speak for itself and should be able to completely tell through what the new organization is about, what are the offerings and the likes.
5. The pages in website:
The pages within the website are the ones that people read through to find relevant content. What you post on these pages also plays an important role. The content that goes live with the videos, the images and everything constitute what we call ‘traffic’. The traffic that comes forth is usually to find what is relevant for the audience. Create pages around your website that contains the most dynamic of content.
It is okay at times to tell your potential clients and customers how processes are now working at the new M&A organization. A lot of mergers shy away from sharing the new process and how they are working, but that is fine to come forth and share online how you are working in the recent months. Talk about your processes, talk about the offerings you have to give now. You can also talk about the superficial reason as to why you took forth the step.
6. Tedious task- Optimize the tags on your website.
There will be lots and lots of content that now will go live on your new website. But again, it is important that you focus on the tags. The title tags, the heading tags and just so many of the parameters to focus on. When we say tags, it is more about aligning with the HTML tags as well. Optimizing the tags will eventually mean you are making the website SEO friendly. Once the website has been made SEO friendly, there is no way you cannot reach up to top sheets of the SERP.
While you are at it, make sure you also focus on the Meta description. The Meta description will eventually decide what the readers will read on the first go and how they will put their foot forward. Create suspense in the heading and in the Meta description, these way readers will click to know more about what you are saying. Make sure you just give a gist of what you are up to, and not the entire explanation in the description.
7. Complete the website with a URL:
The URL is the link you see up there. The URL is one of the most misunderstood things in a website. People usually don’t take this seriously and do not pay heed to the length and the type of the URL. But this is an important thing when it comes to the overall reach of the website. The length of the URL needs to be short and simple, should also make sense and mainly- it should be similar to the heading of the page.
Readable URLs will only make it easier for people to understand what the page is about and to decide whether or not to click. Long URLs usually do not sit right with the normal audience and people end up neglecting the same.
There are just many ways in which you can design the website and develop it for further years, but you need to stick to what suits best for your organization.
Sales Conversion Rate depends on several factors and the conversion rate method is very helpful for any business owner. A high conversion rate indicates a successful marketing and web design.
Conversion Rate = (Number of Unique Visitors Who Become Customers / Number of Total Visitors)* 100%
For example, if any site receives 17,492 visitors and 2,305 conversions, their conversion rate would be 13.18%. There are a few different types of sales conversion rates. They are:
● Overall Conversion Rate
● Marketing Channel Conversion Rate
● Page-Level Conversion Rate
● Campaign Conversion Rate
● Individual Ad Conversion Rate
● Keyword Conversion Rate